K as in Knife
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I love people who take a job that’s typically unknown to the general public and make it famous through their craft or eccentricity — think Chip Kidd for designing book covers, or Will Shortz for editing crossword puzzles. UK citizen William Towns was like this, too — for his oddball automobile designs. Above is his Microdot from 1972, which besides its striking look, was also forward-thinking in its technology: Towns and his fellow engineers dreamed of achieving a 100 MPG fuel consumption ratio. Also, it featured an 8-track-stereo with tape recordings by celebrities, so the car could literally talk to the driver. But Towns is probably best remembered for his cars’ look, that completely unique boxy aesthetic. For someone who wanted to design cars as a child, I’m happy to see designs from 30-plus years ago that still look entirely new.
Dieter Rams, “P1 Pocket Record Player” (1959) with “T41 Pocket Radio” (1956), designed for Braun
Rams — a clear influence on Apple’s current look — offered these ten tenets of good design: